Pricing
Start free. Upgrade when you want the coach to keep adjusting the plan for you.
Free
Everything you need to start and keep tracking.
Pro
About £4.92 a month, billed yearly. 7-day free trial.
Coaching
One to one with a coach, alongside everything in Pro.
Can I cancel anytime?
Yes. Cancel from your account and you keep access until the end of the period you have already paid for. No notice period, no cancellation fee.
What happens to my data if I downgrade?
Nothing is deleted. Your profile, logs, workouts and measurements stay on the free tier — you simply lose the Pro features (unlimited plan regeneration, unlimited coach messages and the weekly report) until you upgrade again.
Is the free tier really free?
Yes. One AI-built plan, unlimited manual logging of food, water, sleep and workouts, weight and measurement tracking, three coach messages a week and basic charts. No card required.
Do you offer refunds?
Pro starts with a 7-day free trial, so you can cancel before it ends and pay nothing. If something goes wrong with a charge, contact support and we will put it right.
Prices in GBP. Apex is a training and nutrition tool, not medical advice.